Sophisticated Woman Magazine had some major issues with the functionality of their previous Website and after working with WebMark Group they now have a fully functional, mobile-optimized user experience(UX) for their readers. The WebMark Group even went in to train their staff on how to upkeep the website for newly published articles and edtions.
Sophisticated Woman Magazine had limited access and the site hadn’t been updated properly over the years, which caused their website to break and the content to be jumbled and out of date. Aside from design and user functionality issues, another problem was the structure of the articles and editions of the magazine. With over 900 pieces of content distributed across the site, load time was another pain point.
WebMark created a staging site so there would not be any downtime for SW Mag’s readers. We designed the new website from scratch to produce a modern theme and user experience that reflects the Sophisticated Woman brand.
Integration of specific plugins improved security, load time, and functionality for the site as a whole, which helped improve the SW team’s process of inputting new content and events each month. WebMark was also able to improve the process of populating the SW Magazine’s digital version across the website with ease.
Following the site launch, WebMark Group trained the Sophisticated Woman Team to implement new content each month. By building the website’s backend properly and spending time to train the right people internally, the WebMark team was able to cut costs for Sophisticated Woman Magazine.
In other words, we build websites with the Client in mind.
